I have always considered fashion as a mode of expression , but the consequences of fast fashion have brought the sector to a point where the public follows trends, consumes massively and, practically, everyone dresses similarly. bolts.answerhop
That is why personalized products are
so highly valued today , because they allow them to provide a unique,
individual touch to different types of articles, achieving that, even wearing a
garment or wearing an accessory similar to the one that thousands of people
wear, it is different, decisive. of your personality.
Rise of personalized products, media
The personalization of products is not something new, in
the past the initials were stamped on travel trunks of aristocrats to demonstrate
their exclusivity. But the difference with the current trend is that today
this technique is available to everyone, since there are many firms that have
joined to launch the service of stamping or embroidery of names or initials.
The communicative boom of this fashion arose when
the it girls of the moment, such
as Alexa Chung or Poppie Delevigne, among others, showed off their unique
models on the networks. And this just started, more and more influencers have
predicted, or rather settled, what will be the key pieces of the new seasons
through their social networks, mainly Instagram, and there have been many who
have been encouraged to wear accessories with their own name or with their
initials, hence the new generations are the ones who most want these exclusive pieces .
International firms that offer this type of product
In the 2000s, Adidas was already
starting with this innovative idea, but seen from another perspective, and that
is that its trainers with three white stripes could be customized by young
people in a very simple way with markers.
Another of the pioneering firms in implementing this
technique, as we know it today, was The Cambridge Satchel Company, which became
famous thanks to the fact that it offered the possibility of stamping your name
or initials on your favorite product. To this day this service is still
active.
Other luxury firms that offer this option in certain
products are:
Bibian Blue :
among others, it offers the possibility to those who purchase their products
online to personalize even party and wedding dresses, can you imagine
something more special for your big day?
Burberry :
allowed you to purchase its iconic scarf with embroidered initials for an added
cost of $ 75.
Christian Louboutin :
the exclusive shoe firm prepares personalized orders for its most special
clients, belonging to the Haute Couture Club or their relatives.
Dior :
in 2015 it launched the MyDiorSoReal platform, through which you could choose
your preferred color, temples and metal before purchasing sunglasses.
Louis Vuitton :
allows you to purchase a wide variety of its products in a personalized way,
including some of its most iconic models, offering more than 200 million
possible combinations depending on the choice of colors, letters, symbols and
bands.
Salvatore Ferragamo :
allowed you to customize the finish or sole of your Driver model shoes, always
through online tools.
Wlassas :
the Spanish brand goes one step further in terms of product customization and
offers more than 300 models created through 3D printers, where users can get
involved in the creation process, choosing different options according to their
tastes.
Low cost customization
But if you think that the brands mentioned above are out
of your budget, don't worry, the low-cost fashion mogul,
Inditex , offers multiple personalized products in several
of its stores:
Zara was
the pioneer, offering the option of including initials or a limited number of
characters in a limited product catalog, among which we can find bags, mobile
phone holders or toiletry bags.
Pull & Bear :
in the same way, one of the company's youngest firms has been encouraged to
offer different models of customizable bags.
Bershka has
a capsule collection, called Dnm Lab, which allows you to customize denim
garments. In addition, all of them are made with sustainable organic
cotton fabrics.
Stradivarius also
offers a different option, a basketball style high top sneakers, in white or
black, which can be customized using a set of patches that we can also find in
their stores.
The latest launch of this style is carried out by the
brand of home products Zara Home, who
offer the possibility of inscribing initials of up to 6 characters or longer
texts of up to 9 on towels of various sizes and bathrobes. In this case,
customization is included in the price of the product, which ranges from € 7.99
for towels to € 49.99 for bathrobes.
As you can see, more and more products are joining this
trend that offers the possibility of acquiring unique products, with a touch of
exclusivity. And it is that, as shown by the data obtained by the
international trend agency WGSN, for more than ten years, the firms that have
been encouraged to offer this customization service and customer participation
in the product creation process, whether they are fashion, decoration or even
the motor world, have seen their sales increase.
The truth is that it seems to me an incredible idea, not
only to get a personalized item, but also to make a special and unique gift.